The term originated during a 1994 live performance by Insane Clown Posse. During the song “The Juggla”, Joseph Bruce addressed the audience as Juggalos, and the positive response resulted in Bruce and Joseph Utsler using the word thereafter to refer to themselves and their friends, family, and fans, including other Psychopathic Records artists. The fanbase boomed following the release of their third album, Riddle Box, in 1995, leading Insane Clown Posse to write the songs “What Is A Juggalo?” and “Down With The Clown” for their 1997 album The Great Milenko.